This morning I spotted a copy of one of the local newspapers. The Town’s two newspapers are weekly, so we only have to check once a week to see if our press releases got in. Two did! I congratulated the departments on their good work. Then I fired up Asana where I added the details about which articles were approved in which newspapers. We’ll see over the next year if we can detect patterns.
I didn’t have many “regular” panels to make this week. However, I had to address the issue of how a digital sign with light coming from behind looks way different than a physical sign even if they have the same colors. I made a digital panel with 8 variations on the selected color then went upstairs with the not-right printed sign to do a comparison. Two of my colleagues lent me their eyes on this project. No winners the first time. I went back downstairs and made another test screen. This time we selected something which will “blend” (as my colleagues described it).
Then I spent quite a bit of time re-working a few of the signs. You can see an example of one of them to the right. My secret to designing things: public domain images. This art is by Nakamura Daizaburo.
Yesterday I talked with one of the admins about signage and branding for a few minutes. She said that she liked that our signs are within a certain color scheme. It really ties everything together when all the signs are somewhere on the blue-green spectrum. While evaluating the digital sign, I stepped backwards and looked around the first floor. Yes, I could see what she means. It feels like we’re a little closer to my ideal of having a consistent feel like Target does: your brand colors everywhere.
Tomorrow I’ll share the fun video Krishna and I made to advertise the Stuffed Animal Sleepover. Just got to find some fun holiday music for the background.