A couple months ago, I was putting together our book groups email for my colleagues when I thought, “What if we make it easy and let people select their preferred format from right here instead of sending them to just a list with all the different format types?” When I showed my colleague, she was so thrilled that she told her boss about it and CC-ed me. Yay! Note: creating an email newsletter this way takes me 90 minutes.
Now I’m trying it in a second email newsletter. You can see the two versions I was looking at in the image above. Ultimately I went with the second one. On Monday, we’ll be sending out an A/B test comparing this version with one which is just large covers that link to a search of that book’s title in our catalog. Part of me hopes that this new version wins, while the other part of me would sigh in relief at how much quicker the book-covers-only version is to put together.