Four Versions of Email Text

This week I’ve taken on something that I wasn’t sure about doing — ghostwriting text for other people. I started doing this because it’s the fastest way to get things written. We’re sending out a fundraising email next week and I rewrote the copy to be more like a personal letter in the voice of my colleagues who usually write the text. They’re not really here this week, but I’ve been typing up their newsletters for 3 years so I’m familiar with their style.

Then this morning, I realized that I hadn’t heard back from a colleague for her opening paragraph in this week’s events email. She was on desk and I realized the fastest way to handle this is to simply type up a few different versions and let her select one. I hoped she’d personalize her favorite, but she did not. Can you guess which one she choose?

Take One
Can you spot fake news? Social media has made it harder to determine if something is true or not. In this one-hour class on Fake News or Real News, I’ll show you how to determine for yourself if something you read is a credible piece of information.

Take Two
As librarians, we are asked every day to verify if websites, books, or articles can be trusted. Is the information they contain factual, an opinion, or propaganda? In this one-hour class, I’ll show you how to determine for yourself if something you read is a credible piece of information. We’ll look at tall-tale signs that information may be inaccurate and how to find out where the information came from.

Take Three
Win online debates by backing up your statements and debunking false ones! In this one-hour class, I’ll show you how to determine for yourself if something you read is a credible piece of information. We’ll look at tall-tale signs that information may be inaccurate and how to find out where the information came from.

Take Four
How do you know if an online story is real or fake news? It can be tricky with emotional words tapping into the high stress of the 24/7 news cycle. Learn how to spots the signs of inaccurate news and how to find out the truth via credible sources in this one-hour class.

Answer: Take Four

Note: I just remembered that I did my first ghostwriting about a month ago.

Leave a Reply