Publicity Plan for WPA-enabled WiFi

Today we launched our new WPA-enabled WiFi which requires a password to log on. We’ve provided the password on our website, on a digital sign, and on tabletop signs throughout the Library. The publicity plan for this was quite heavy, though we scaled back some pieces in the end:

* Setup periodical reminders for the weekly events email
* As a Did You Know item in the weekly events email
* Library News (viewed on the patron’s dashboard when they log in)
* Facebook post
* Twitter post
* Update the Computers and Technology page
* Write a WiFi page for the website
* (Accidentally) Write a brief FAQ on online security (the questions initially came from the head of reference)
* Tabletop signs
* Digital sign
* Message on public computers’ login screen
* Did You Know item for the website
* Blurb on the FAQ page

The most time-consuming piece was writing the online security page. It was like a snowball — once you started writing, you’d realize that you need to define something else. In my mind, the confused faces of patrons asking “Browser?” kept pushing me to simplify and leave no details out. We’ll likely need to continue to tweak the language a little bit, but this is the starter page for online security.

Leave a Reply

Your email address will not be published. Required fields are marked *