A small thing came home to roost today: 50% of my job now is emailing people reminders to do stuff. I’m giving myself reminders to email people to send me info for publicity items I’m making or promoting for them. I’m not actually making a lot of things at the moment since I’m busy tracking who owes me what for which program they’re hosting. Or to ensure that everyone feels included in contributing ideas for social media promotional materials. Today is World Poetry Day for instance, so I emailed five people to ask for a favorite poem to share. Then I snipped a stanza for a tweet, grabbed a custom short URL, and posted it to Twitter with a link and hashtag.
Social Media Ads
I’m also trying VERY hard to not obsessively check our Twitter and Facebook ad stats. We’re about to wrap up a several months long publicity run for a fundraiser. Once it’s done, I’ll compile a big report listing all our publicity efforts stats. Then next year I’ll clone the Asana project so we’ll know what items we have to do in the next round.
Note: we’ve been casually buying FB ads for awhile. I’m now obsessively detailing the stats in a new Google spreadsheet.
Speaking of custom short URLs, we purchased dar.to to use with our bitly account. I showed key players how to install the Chrome extension and use it to tag their links. We’re using the links in social media, emails, and some linking of items on the website. This turned out to be a bigger dive than I anticipated:
* It doesn’t appear that you can further customize links once you have a custom URL in bitly.
* In order to get bitly links to show up correctly in Google Analytics, I’d need to run the original URL through a special Google tool. Then take that new URL and plug that into bitly. I’m saving this for something special.
We did get our first custom URL to show up in a newspaper printed press release. This is very exciting!
Weekly Stats Emails
I’m also spending a fair chunk of time creating stat emails which I send out:
* Analysis of how the previous Friday’s weekly events email did in terms of opens and clicks.
* Outreach on which events were mentioned in the two local papers and social media highlights.
* On/off again email to my boss on what marketing pieces I created this week and who I held meetings with. I often get too busy to follow up on this one.