Google Campaign URL Builder

I’ve been having trouble with getting my URL campaigns to show up consistently in Google Analytics. Fortunately, after talking over on some forums, they pointed me in the right direction. Though only two fields are required when using the Campaign URL Builder, you’ll want to feel out the first four fields at minimum.

Tips

I recommend keeping a spreadsheet to track all your campaign names and to develop consistent naming habits for your source and medium fields. For our end of year fundraising email, I made the mistake of using end_of_year_fundraising and eoy_fundraising as campaign names. If I had used the same term, the results would look nicer in Google Analytics.

For the campaign that worked, I get the campaign name of lnap_2018. When I click on it, then I see all the sources listed. It was helpful in knowing immediately that most people were clicking through to the registration form from the front of the website.

Bitly Integration

I should note that we have a (free!) custom URL through Bitly.com for our URL shortener. I grab a URL, take it to the Campaign URL Builder and add in my elements. Then I copy the generated URL into Bitly to give me a unique URL. Then when I look at my report later, I can see clicks from eblast, social media (should break this down to platform), website, etc.

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