My new boss has asked that I write out a more descriptive version of what I did in the previous month. Aside from all the usual work (social media, digital signs), I had twenty separate projects in progress. What I liked best about this report is that it prompts me to follow up on the items. A few highlights are below.
We had a 20.4% increase in museum pass reservations in December vs. November. We sent out a special email highlighting museums in December which may have caused that increase.
Increase in Hoopla
In December 2016, we didn’t send out an email highlighting our digital services. So that was my base number. In December 2017, we did. The difference between 2016’s non-campaign to 2017’s campaign: 45% increase in new users and 25.9% increase in borrows.
I then evaluated this to two previous emails and came up with two lessons: have a holiday email focusing on digital items and use “present” or “gift” in the subject line.
Last Email Unsubscribed From
I was curious as to which email list was driving unsubscribes. We switched to MailChimp in December 2013, so I evaluated data from that point to December 2017. It took awhile, but I was able to sort out the emails into different lists. When I asked MC if I could easily sort by the group the email was sent to, this was not an option. So by hand it went!
New Year’s Eve Playlist
I loved the idea of finding a song to dramatically finish the year with. My colleagues kindly supplied me with several songs. The project took longer to put together than I anticipated, but our weekly events email readers + Twitter had a good time with it.
This year, we set aside money to get 30 bookmarks printed and cut by a professional print shop. We’ve split this into three terms throughout the year. The first round was exhausting to push through with an August 1st due-in-house deadline. With the second round, it went more quickly. However, it wasn’t clear if the digital proofs were accurate or not. Thankfully, the printer sent a paper proof which I was able to sign off on last Friday. Today the two boxes arrived. My colleague was wonderfully helpful in helping me sort the bookmarks and then distribute them throughout the building. Today was the day that we wanted the bookmarks to be in-house. Good timing!