New Census Bureau Tools for Businesses

I just saw a very exciting update from the U.S. Census Bureau. The Census Bureau has two new features for businesses:

* Regional Analyst Edition (click on My Location to have it auto-generate the location)
* Census Business Builder: Small Business Edition

These tools will help businesses better target their customers. I’m interested in this thanks to my previous work with my colleague, Mallory, on tools librarians can use to help their business patrons.

2017 Candidate for LITA Director-at-Large

Surprise!

My big secret is now out! The list of other candidates for this position and Vice-President/President-Elect are available online as well. The election is March 13th through April 5th. I appreciate your consideration of my candidacy.

As you can tell from my statement, I couldn’t keep my UX soul from creeping in. The main highlights of my background include:

  • Advisory Board member for ALA Office of Information Technology Policy
  • Participation in two LITA Task Forces
  • Co-creator of the LITA 3D printing/Maker Technology Interest Group
  • Co-founder of LibUX
  • The “muscle” behind the Global Map of 3D Printers in Libraries
  • 2015 ALA Emerging Leader

Read my full list of qualifications.

I’ll be running my election stuff over at @alagoodman since my usual one has been taken over by the real world.

Wanted: Help Archiving the EPA Website

I’ve found a way to make myself useful. I’m adding pages from the EPA’s website to the Internet Archive. As such, I’ve found perhaps hundreds of pages which are not archived yet. This bookmarklet is easier to use than the official one. Why? It does it within the page w/o opening a new one.

What to Do
* Install the bookmarklet above to your browser.
* Go to a page of links (like the first one in the following section) and then CTRL + left click on all the links.
* Then go through each page clicking the bookmarklet.
* When you’re done, work your way back across each open tab by clicking the back button. Then scroll down and look for additional links + PDFs.
* Close the tabs as you work your way back across them.
* Sometimes it’ll time out so you need to hit the back button, then try the bookmarklet again.

Things to Know
* If it’s a PDF, it usually downloads to your computer. Annoying. Right now I don’t know how to get those in the Internet Archives, but hold onto them.
* If the PDF is hosted online, you can click the bookmarklet to add it to the Internet Archive.
* If the website/page doesn’t allow robot.txt, you can’t add it to the Archive.
* If you notice that you’re working through pages which have been recently archived, go find another set to go through. It’s a better use of your time to find pages which have never been archived before. These random reports haven’t gotten any IA love before.

Pages to Start With
* Air Research Products in the Science Inventory
* Science Inventory pages

If you’re interested in strategically going through the EPA site with me, let me know. We can make a plan of action to go through and get the pages in.

Current Publicity Workflow

I’m feeling a little better about how I’m doing at this new job. Using Asana to track projects is working well. My current workflow is such:

* Get a request for publicity help. If it’s complex, I schedule an in-person meeting.
* We meet in person. They tell me the scope, their dreams, and desired outcome. We discuss how to reach their audience. We sketch out our plan of attack.
* I go back to my desk and put it in Asana. Simultaneously, I cross-check due dates with my Google Calendar where I track the blocking out of time to work on projects.
* Then I use Asana’s project-level print view to print out the plan and deliver it to my colleague. It seems to impress the hell out of them to get a physical sheet of paper in hand.

I’m also trying to live up to the advice I got from the Cecily Walker interview I co-did with Michael Schofield on behalf of Circulating Ideas. The advice: pad your time. When I’m setting up my schedule for the following weeks, I block out an hour a day called “Downtime.” This is really code for “wiggle room” as things come up as they always do. Yesterday for instance, my day got hijacked for three hours. However, at the end of the day, I managed to get all my major tasks done thanks to the set aside time.

Facebook Services

Courtesy of Darien Library


Do you know if you convert your library’s Facebook account into a business account, you can add Services to it? We made the transfer so we could buy ads on Instagram. Insider tip: this gives you an extra hurdle to do anything even something simple like post on your account.

I couldn’t figure out what I should really do with services. There is pretty much no info on FB itself (kept 404-ing) and the web wasn’t talking about. So I winged it.

Things to know:

* You can’t adjust the images’ location like you can for your profile pic.
* You only get 200 characters to describe it.
* I chose to use generic terms for services (i.e. not giving the actual name of our cafe) since I figured people would be searching for cafe instead of Cafe’s Official Name. I may even go back and change it out to Food and Drinks to be even more generic.
* I’m not sure what the best practice is for how many services to add, so maybe experiment with what looks right to you?
* Organize your services to be in most appealing order to your community.

The little bit of info I gleaned off the web is that Facebook Services is meant to be a way to connect users with local services. I hope it pans out for us! I’d like to talk with other libraries which are using the Services tab.

Friday’s Project: Stuffed Animal Sleepover Teaser Video

One of my questions in the LJ Successful Library Marketing class was about how to advertise something. I worked with my colleague Krishna to film this short video. When I uploaded it to Instagram, I realized that I had to go and make a change so it’d work in that square formatting. It’s still a little rough there since I was in a hurry, but it does the trick.