Understanding Our Patrons Presentation

For an internal presentation, I developed a slidedeck based on the months of work my colleagues and I did to better understand our patrons. I won’t share the whole slidedeck, but some images are included in this post as illustration.

The first part dealt with departments categorizing their users into groups which share similar characteristics. They answered some questions about what users want, how they connect with us, and how we could do better by them. The second part was for me to crunch some data. The third involved surveying patrons guerilla-style. I’m still working on that last part.

We have some travelers!

Image is from a fascinating site. Click the image to see what I mean.

Do you know about this Google feature?

Four Layouts of Summer Reading

Our library uses the incredible art of Lisa Nowlain for our children’s summer reading program. It made it significantly easier to develop the web pages which support our four programs (pre-readers, kids, teens, and adults). This week I found out that even when we print out the trees at the size of children, they still look fresh.

Courtesy of Darien Library

Landing Page
To start my work, I sketched out a bunch of layouts for the children’s page. The head wasn’t there when I dropped by the Children’s Library, but her staff choose the design. The layout is almost identical to the Darien Olympics theme of last summer. I then selected my favorite for the landing page for all four programs. It took awhile as I had to create a large PSD file and duplicate the trees across it. The original wooden sign has tiny legs. I duplicated and extended them a little to complete my desired look. The buttons below are not what I wanted. However, the little wooden signs which fill up the brochure don’t work for the web. I have no idea why. So I used the plain ol’ generic default Bootstrap button for our website. I could have chosen another color, but the blue was the best default option.

Courtesy of Darien Library

Kids Page
Likewise, on the kids’ page, I cut off the legs on the sign to make it shorter. The PDFs are massive. I tried to squish them, but it became illegible. Maybe the watercolor background contributed to that? The location of the images is a little funny in order to make it usable on mobile. The tall tree and the kids collapsible below the information. Trying to get the blocks all to the same length was frustrating.

Courtesy of Darien Library

Teens
The background image for the teens page is from another artist (I’m unsure if he wants the attention). I struggled mightily with how to handle all the information on the teen page. The photos are all public domain. The struggle on this page are those movie covers. I ended up giving up on this yesterday. There are actually two more movies. The layout is a row with three columns. Each column has a row with three columns. When I blew the code out so I could look for the problem, it didn’t make sense. There should be enough room in it for up to 12 covers. But when I add in the extra ones, the images disappear and the date wraps to the second line. After 90 minutes, I finally gave up on it at the urging of my coworker. I’m displeased with that, but every tactic I tried failed. I don’t want to have rows with five or six images in it because then the covers are too dominating for the page.

Courtesy of Darien Library

Adults
I worked closely with colleague Virginia in developing the Adult Summer Reading page. She rejected my original header image and sent me three new ones to choose from. I selected the beach chairs. The challenge here was to keep her from the burden of creating a booklist for every single item on the Book Bingo Inspiration list. I managed to find some stuff on the website that would work. Then tasked her with developing 5 or 6 new ones just for this purpose. Her funniest chat was “What steampunk novel would you recommend?” for the new genre list.

The Book Readers Festival is another iteration of reusing Lisa’s artwork in new ways. I needed to make a flyer in a hurry so it could be posted around town. I opened up Canva looking for inspiration. I spotted it right away. Then I adjusted it for the design you see. It now exists as that image + flyer + poster which hangs over the front desk.

Marketing
I’m copying the URL of the pages into a Google URL builder, setting up the tags, and then copying that link into Bitly. I look forward to seeing what the numbers look like at the end of August.

Genealogy for Kids Program

Today my colleague Krishna and I hosted “Discover Your Family Story” program for children grades 3 to 6.

Participants will begin a family tree, learn how to conduct an oral history interview and learn about library resources that can help you discover your family story.

The materials took me four hours to put together. Do my research, design the program and the craft project (seen above), cut out 12 trunks and leaves and 200 nametags for the trees, and put together the handouts. The most interesting part were people texting their relatives to ask, “What were the names of your grandparents? I only knew them as Pop…”

This Week’s Small Victories

I’ve been rather busy at work to the point where I’ve had to turn people down who bring me last minute project requests. However, I’ve managed to complete these tasks:

* Analyze 3 months of email data on our weekly events email
* Recycled a four year old poster for a last minute request
* Designed the images needed for a double-sided physical giveaway
* Create a new poster for a festival
* Turn around-on-a-dime a new fundraising page
* Came up with a (clever-to-me) hack to make the fundraising page more mobile friendly using a button, anchor links, and white text
* Figured out how to draw a family tree diagram as an actual tree for next week’s genealogy class I’m teaching to children
* Do a complete sign and printed materials photo audit
* Started the professional development resource I’ve been asking Twitter about (the sortable, filterable, and search feature randomly broke, so it’s a WIP)

There’s also been an unusual new patron pattern. Four times in the past week, I’ve helped someone and then they look me in the eye, smile widely and say with more affection than I do for most things, “I love you.” Maybe everyone just needs a little love right now?

Collapsible FAQ

A little piece of work which I’m fairly happy with is this collapsible FAQ for our new WiFi page. It’s just some Bootstrap.

Closed:

Open:

It took a few variations to figure out the best layout for it. Originally I had screenshots from a Mac, PC, iPhone, iPad, and Android phone. Then I downsized and dropped the iPad. It’s listed first here since it’s the most common iOS for our users.

Pi Day Blizzard Email

My hobby is making nice throwaway emails like this. The design is a default theme available from MailChimp. I realized later that I should have made the adult programs plural. There was a last minute change and I had to get the email out, so I missed it. There’s a lot going on in the text which I’m not 100% happy with it. Everyone likes clicking on Jen’s recommendation from Hoopla though so that’s a success.

Courtesy of Darien Library

People Read to the Bottom

Courtesy of Darien Library

One question I’ve had is wondering if anyone ever read to the bottom of our weekly events email. It’s somewhat hard to tell since clicks aren’t overwhelming positive. However, this week I finally got a definite response to our Did You Knows:

* 50: CSA Farm Share
* 19: HBO’s Big Little Lies booklist
* 24: Save the date for an event

That’s HUGE for us. I’d like to thank our director and the Head of Adult Programming for helping me select the items we’d feature in the DYKs. Each week I put in three items.

Publicity Plan for WPA-enabled WiFi

Today we launched our new WPA-enabled WiFi which requires a password to log on. We’ve provided the password on our website, on a digital sign, and on tabletop signs throughout the Library. The publicity plan for this was quite heavy, though we scaled back some pieces in the end:

* Setup periodical reminders for the weekly events email
* As a Did You Know item in the weekly events email
* Library News (viewed on the patron’s dashboard when they log in)
* Facebook post
* Twitter post
* Update the Computers and Technology page
* Write a WiFi page for the website
* (Accidentally) Write a brief FAQ on online security (the questions initially came from the head of reference)
* Tabletop signs
* Digital sign
* Message on public computers’ login screen
* Did You Know item for the website
* Blurb on the FAQ page

The most time-consuming piece was writing the online security page. It was like a snowball — once you started writing, you’d realize that you need to define something else. In my mind, the confused faces of patrons asking “Browser?” kept pushing me to simplify and leave no details out. We’ll likely need to continue to tweak the language a little bit, but this is the starter page for online security.

New Census Bureau Tools for Businesses

I just saw a very exciting update from the U.S. Census Bureau. The Census Bureau has two new features for businesses:

* Regional Analyst Edition (click on My Location to have it auto-generate the location)
* Census Business Builder: Small Business Edition

These tools will help businesses better target their customers. I’m interested in this thanks to my previous work with my colleague, Mallory, on tools librarians can use to help their business patrons.