I rolled into work early this morning as I had traded my desk hours to attend the Facebook Analytics class. It was slow at first and I was able to publish some booklists. A patron I met recently sent me a PSD file to take a look at. Just about then it began to get busy and I never got any further on it. The questions were coming steady. Scanning photos was a popular request. I was late leaving my shift since Photoshop decided to ignore my batch processing for re-saving TIFFs to JPEGs. I recorded the steps repeatedly then watched it fail again and again. Even as it flashed through the actions, it showed “Save as JPEG” but spit out more TIFFs in the destination folder. It was very frustrating.
I ran out the door and through the parking lot to head the 90 minutes away to the class. Google Maps has this cool new feature where you can now say “find me a [restaurant]” after you setup your final destination point. When I got close, I did this and had it route me to grab a burger. I sat in the parking lot outside the center shoving the burger in my mouth two minutes before class started. Trying to fix that Photoshop error had made me really late.
The class’ first half was pretty great. The main thing to point out is when you’re on your Facebook page, click on Insight then on Local. If you scroll down, you can see a radius of 165 ft of your location. It will tell you some basic stuff about how many Facebook users were logged in (visiting FB?) within 165 ft of your location. These include FB users who are not following your page. I thought that was the best part. We have a graveyard to the south, a car dealership across the road, a police station behind, and a sandwich/floral shop to the north. People within 165 ft of us are likely visiting the Library.
Facebook also tells you about the popularity of users being at your business based on day of the week and time of day. I brought up Google to see how FB compares to Google’s ratings. Similar. Then I saw a mess up. Last week or so, I spoke on the phone with Google Business about there being a knowledge pane (shows up on the right in search results) which listed the library’s name with three additional words. The guy promised he’d ditch the 5-word name and have just the real knowledge pane. Welllll, now only the wrong 5-word pane shows up. It isn’t even attached the official Google Plus page for the Library. My photos aren’t there. Instead there is a photo of some folders with the Library’s logo. So I reported it again. Here’s to hoping they get this cleared up soon.
My new job isn’t really that different from my old one. I’ve been chasing down how we appear in search engines and our rankings for years now. It’s just now officially my job to do so. Before I was just the webmaster. Now it’s about publicity management.
Finally, the state library training center has loads of professional books. After hearing about the three month lending period, I went wild. Eleven books are sitting in my house now waiting to go with me to work tomorrow. Hopefully by reading them, I’ll get a real handle on this whole publicity thing. My brain is already constructing charts and spreadsheets to track the data. I can’t wait.