I’ve recently began to work with a small non-profit to setup their online presence. After consulting with them, I wrote up this short document on how to get started claiming their presence. They provide a service with a physical location, so that’s pertinent to their plan. I’d recommend setting up a website before you begin, but if you can’t do that, you can start with the following steps.
First Things to Do
- Do an inventory to see how your business is displayed right now on the web. Keep this as a reference for later.
- Create a Google account just for the non-profit.
- Emails to this account can then be forwarded onwards for monitoring. A semi-official looking email address which isn’t someone’s personal one looks better than firstname.lastname@example.org.
- Use that account to claim the Google My Business profile (then you can see how many times people search for you per month).
- Create an official Facebook account so you can create a page. If there’s a default one generated by Facebook, this one should take its place within a short time.
- Go through and update contact information everywhere to be accurate. Refer to your inventory spreadsheet to see where you need to go. You’ll likely need to claim your non-profit in order to update the information.
- The contact information you should have at minimum is your email address and a phone number if possible. Do you have a P.O. Box? You’ll need that too. A website address would be great, but just starting out, you may not have one. Try to correct this ASAP.
- Have a short blurb describing why your non-profit is special and why people should care about your work.
When I’ve worked for clients, I created a Google Drive folder which contained all the information and spreadsheets I generated during my work. In this case, it’d include the inventory spreadsheet, photos and logos, login information, beginning text for creating a website, etc.
Basic Information for a Website
Later, you’ll want to put your purchased domains to good use and set up your official website. Everything connecting from that as their hub will make authenticating this easier. At this point, I’d suggest even having a one-pager with general information would be better than leaving yourself with no official web presence.
- Contact Information
- Prices (if applicable)
- General description of services available
- Why choose this non-profit