How’s It Going + Bitly Realizations

A small thing came home to roost today: 50% of my job now is emailing people reminders to do stuff. I’m giving myself reminders to email people to send me info for publicity items I’m making or promoting for them. I’m not actually making a lot of things at the moment since I’m busy tracking who owes me what for which program they’re hosting. Or to ensure that everyone feels included in contributing ideas for social media promotional materials. Today is World Poetry Day for instance, so I emailed five people to ask for a favorite poem to share. Then I snipped a stanza for a tweet, grabbed a custom short URL, and posted it to Twitter with a link and hashtag.

Social Media Ads
I’m also trying VERY hard to not obsessively check our Twitter and Facebook ad stats. We’re about to wrap up a several months long publicity run for a fundraiser. Once it’s done, I’ll compile a big report listing all our publicity efforts stats. Then next year I’ll clone the Asana project so we’ll know what items we have to do in the next round.

Note: we’ve been casually buying FB ads for awhile. I’m now obsessively detailing the stats in a new Google spreadsheet.

Bitly
Speaking of custom short URLs, we purchased dar.to to use with our bitly account. I showed key players how to install the Chrome extension and use it to tag their links. We’re using the links in social media, emails, and some linking of items on the website. This turned out to be a bigger dive than I anticipated:

* It doesn’t appear that you can further customize links once you have a custom URL in bitly.
* In order to get bitly links to show up correctly in Google Analytics, I’d need to run the original URL through a special Google tool. Then take that new URL and plug that into bitly. I’m saving this for something special.

We did get our first custom URL to show up in a newspaper printed press release. This is very exciting!

Weekly Stats Emails
I’m also spending a fair chunk of time creating stat emails which I send out:

* Analysis of how the previous Friday’s weekly events email did in terms of opens and clicks.
* Outreach on which events were mentioned in the two local papers and social media highlights.
* On/off again email to my boss on what marketing pieces I created this week and who I held meetings with. I often get too busy to follow up on this one.

First Time Experience with Facebook Live

In that LJ marketing class, a speaker talked about livestreaming with Facebook Live. We talked about it at work and finally the stars aligned when I was signed up to attend Stephanie’s Bullet Journal class. She emailed me yesterday and asked if I’d like to film her presentation. Sure! You can see her video below and my notes on the experience below.

Prep Work
I over prepared by bringing up a laptop, soundproof headphones, and my phone. My intentions were to film while listening in to the stream on the computer as a quality check. It quickly became apparent that the FB Live was about 5 seconds behind the real thing which was hard to handle. I eventually closed the laptop. My phone was plugged into the laptop to sustain its power hunger for the entire hour and seven minute presentation.

Setup & Camera Movement
Stephanie sat at the end of the table and I sat on the right side of the table about two feet from her. Since our Facebook page is a business account, you have to download the Page Manager app, not the Facebook one. The live button is hidden. You need to go to your account page then click on post. From there, you have an option to choose live. It seems to default to the camera facing you.

For the most part, my elbows were drawn close to my body so I could just see her from the elbows up. When she talked about something on-screen, I’d turn the camera and then pinch in on my screen to zoom. Then I tried to be fancy and pinch out simultaneously when moving back to Stephanie herself. The footage timed out twice when it disconnected from the staff’s WiFi.

Audience Response
I was able to very slowly like people’s comments and reply. At the end of the program, around 750 people had been exposed to the Live event, 220-ish had popped in, we had 16 likes, and a handful of comments. Not bad for a first adventure!

Health Hazards
It’s hard to hold your phone that long. My hands started cramping up. The worst pain was a stitch in my right side. At times I felt like I couldn’t breathe completely. This could be because I re-aggravated my previously impinged rotator cuff on Sunday. At the end, I was very, very tired.

Mondays are for Tidying Up

I technically did fourteen separate tasks today. Several of those were repeated over the course of the day or split up around scheduled things. For instance, emails, writing monthly reports, and processing video footage. Overall, not a super exciting day to write about. I did get the weekly events email written in two-hours. Hearing back from two of my coworkers, it doesn’t sound like changes really need to be made, so I’ll likely formally schedule the email tomorrow.

We did do one fun thing, the Mannequin Challenge, which is the latest social media craze.

LibUX: Social Media Buttons

https://www.youtube.com/watch?feature=player_embedded&v=pc7eqVC8pXY

Michael Schofield (@gollydamn) and I have been talking about doing a podcast/videocast dicussion about libraries and UX for months. As he says in this episode, we’re both busy and didn’t prioritize this, but finally we got the ball rolling! The tone is informal and in this first one, we’re discussing the usefulness of social media buttons on websites and Facebook’s new algorithm. Michael will be posting the podcast version on iTunes.